Guidelines to Coastal Tourism Development in Tanzania 2003

Tanzania is blessed with a vast array of natural and cultural resources that are starting to be discovered by tourists from around the globe. Though its full potential is just beginning to be realized, tourism has become one of the leading economic sectors in the country, contributing about 13 percent to the annual Gross Domestic Product (GDP) and directly employing more than 150,000 people.
It is estimated that more than 90 percent of tourists visiting Tanzania come for its superb opportunities for wildlife viewing. With its numerous Protected Areas, covering 25 percent of total land area, Tanzania continues to be committed to conserving its natural resources. The Protected Areas in the north of the country are the biggest draw for tourists. One can visit the vast
plains of the Serengeti, explore the largest unbroken caldera in the world in the Ngorongoro Crater Conservation Area, and climb the world’s tallest freestanding mountain, Mt. Kilimanjaro, all within a day’s drive of each other.